THE NEXT GENERATION OF DONORS
11:15 AM - 12:00 PM
How can arts organisations develop an approach to philanthropy that resonates with younger customers? What specific factors do you need to consider in order to attract the next generation of donors and retain them in the long term?
An expert panel will discuss donor psychology, the perspective and experience of a young arts philanthropist and how cultural organisations can turn today’s young ticket-buyers into tomorrow’s most valuable supporters.