Spektrix Conference 2019



Jill Robinson Headshot.jpg
Vikki Heywood Headshot.jpg

Jill Robinson

Jill is President and CEO of TRG Arts, an international data-driven consulting firm dedicated to creating sustainable arts and cultural organisations. Jill has helped TRG translate its ongoing study of arts consumer transactions into knowledge that achieves improved revenue results for clients and that serves as a resource to the whole sector. Jill is a frequent panelist and session leader at arts conferences and workshops, and is a truly inspirational speaker. We can’t wait to hear what she has in store for the Spektrix Conference.

Vikki Heywood

After leaving the Royal Shakespeare Company (RSC), Vikki took on the Chairmanship of the RSA, The Warwick Commission of the Future of Cultural Value, Mountview Drama Academy and the five year First World War Centenary Arts Commissioning Programme. She’s worked as Joint Chief Executive of the Royal Court Theatre where, she was responsible for their two multiple million pound capital projects which transformed two iconic theatre buildings. Vikki brings with her a huge wealth of experience that we look forward to her sharing with us. 


Adrian Jackson, Chief Executive & Artistic Director at Wolverhampton Grand Theatre

Adrian Jackson-1.jpg

Adrian has considerable experience in the commercial development of theatres and also as an independent theatre and concert producer. He was Chief Executive and Artistic Director of the Garrick Theatre, Lichfield, taking them from local authority control to independent charitable status and overcoming significant financial challenges. Adrian is now Chief Executive & Artistic Director of the Wolverhampton Grand Theatre and has implemented major change recently in order to respond to financial challenges and place the Grand Theatre on a more commercial footing, given the complete withdrawal of revenue support from the local authority. 

Adrian will be speaking at the Money Doesn't Grow on Trees: Diversifying Revenue Streams & Increasing Secondary Spend breakout session.

Caroline Laurent, Sales and Customer Care Manager at Sheffield Theatres

Caroline Laurent.JPG

Caroline is Sales & Customer Care Manager at Sheffield Theatres where she leads the Sales Team and oversees customer care across the organisation. Prior to working in Sheffield, Caroline spent 12 years at West Yorkshire Playhouse where she was Sales Manager and then Head of Customer Care. Sheffield Theatres went live with Spektrix in January 2016 and Caroline has overseen the transfer to the new system and driven a series of changes which have resulted in increases in online sales, the expansion of the merchandise and package offers sold through the system and a rise in point of sale donations. She has also initiated a programme of Dementia Friendly Tea Dances and has ensured that almost 200 staff have received Welcome Host training over the last 2 years.

Caroline will be speaking at the The Box Office Is Dead...Long Live the Sales Team! breakout session.

David O'Hara, Head of Sales and Marketing at Cambridge Live

David O'Hara.jpg

David is Head of Sales and Marketing at Cambridge Live where he has launched Cambridge Live Tickets which acts as a ticketing hub for the region. Before moving to Cambridge David worked in roles at the Barbican, Hampstead Theatre and the Tricycle Theatre.  

David will be speaking at the Money Doesn't Grow on Trees: Diversifying Revenue Streams & Increasing Secondary Spend breakout session.

Edward Haversham, Box Office and Marketing Manager at Princes Hall

Edward is the Box Office and Marketing Manager at the Princes Hall in Aldershot, a 600 seat council run venue in North East Hampshire. He has worked at the Princes Hall since 2001, with the first three years being spent in the Box Office and the last 12 years in his current role. During this time Edward has ensured the venue has continued to develop by changing ticketing system, improving the website, launching social media profiles, ensuring brand consistency and focusing on customer service.

Edward will be speaking at the The Box Office Is Dead...Long Live the Sales Team! breakout session.

Robin Cantrill-Fenwick, Deputy Executive Director at Mercury Theatre

Robin Cantrill-Fenwick-1.jpg

Robin is in his fourth year at the Mercury, previously working in financial services, higher education, and politics. Robin used to create digital campaigns for the Liberal Democrats, helping to take the party into government. That ended well. He was The Royal Society’s Head of Online during the campaign to form the global scientific consensus on climate change. At the Chartered Institute of Management Accountants, Robin was digital lead for CGMA, a new global accounting designation which is now used by over 150,000 financially qualified business leaders globally.

Robin will be speaking at the Money Doesn't Grow on Trees: Diversifying Revenue Streams & Increasing Secondary Spend breakout session.

Stephen Skrypec, Head of Communications at The New Wolsey Theatre

Stephen Skrypec - 2016.jpg

Stephen is currently Head of Communications at the New Wolsey Theatre, Ipswich. He has worked at three major venues in the UK including the Apollo Victoria Theatre in London’s West End and the Library Theatre in Manchester. His corporate experience includes two years with Virgin Atlantic at Heathrow Airport as a Customer Service Manager.

Stephen will be speaking at the The Box Office Is Dead...Long Live the Sales Team! breakout session.


Anne Wareing, Senior Development Manager at Battersea Arts Centre

Anne Wareing-1.jpg

Anne is the Senior Development Manager at Battersea Arts Centre.  Anne’s fundraising career began when she was a theatre-maker in the States, hassling relatives and friends to give her money to take a show to the New York Fringe Festival.  Her transatlantic move happened in 2010 when she relocated to London for a Master’s Degree.  For the last four years she has been fundraising for Battersea Arts Centre with a focus on individual giving, though she now manages the overall fundraising strategy of the organisation.  She loves digging through data, and is particularly obsessed with DataVis as a tool for impact reporting and evaluation.

Anne will be speaking on the Lightning Talks: It’s Not Just Tickets panel. 

Ash Mann, Strategic Director at Substrakt

Ash is the Strategic Director at Substrakt, a digital agency whose clients include the Royal Opera House, Royal Court Theatre, Hackney Empire, and English National Opera. He’s very interested in helping organisations make the most of their online offering, and has seen first-hand the power of using data and audience insight to inform that process.

Ash will be speaking with Chris Unitt at the Google Analytics: What's All the Fuss? breakout session.

Chris Unitt, Managing Director at One Further

Chris Unitt.png

Chris helps organisations in the arts and culture sector to understand how people are engaging with them online. He knows Google Analytics inside out, enjoys running user testing sessions, and loves a good micro-survey. Current clients include the Victoria & Albert Museum, Tate, Royal Academy of Arts, and the Royal Court Theatre. Chris also sits on the board of Hackney Empire.

Chris will be speaking with Ash Mann at the Google Analytics: What's All the Fuss? breakout session.

Dion Wilson, Marketing Manager at Royal Court Theatre

Dion is Marketing Manager at the Royal Court Theatre where she’s worked for the last 4 years. The nature of the way the RC team works means she’s involved in lots of different areas of marketing, but recent campaigns she’s led on include The Twits, Linda, X, Unreachable and Father Comes Home From the Wars. Prior to that she has worked for Bristol’s Mayfest and Bristol Old Vic, and had a brief stint in publishing at Penguin books. She loves working in a venue that produces such varied, relevant and important work (and all the associated challenges that brings with it).

Dion will be speaking on the Lightning Talks: It’s Not Just Tickets panel. 

Matt Akers

Matt gained over 11 years experience working as a Project Manager and Account Manager at a primary ticket agency before joining the Spektrix team in May 2015. He now problem solves and assists our clients as Support & Training Consultant as well as helping a handful of new clients go live. Those of you who attended the Regional Workshops this year will recognise him as the tall chap who gave presentations on Automated Emails and Online/Offline Customer Experience.

Matt will be speaking on the Lightning Talks: It’s Not Just Tickets panel. 

Lindsey Cook, Head of Sales and Marketing at mac birmingham

Lindsey Cook P close up-1.jpg

Lindsey has worked at mac birmingham (Midlands Arts Centre) since 2001 as both a marketer and drama tutor, conveniently pausing to start a family in 2008 whist mac underwent a £15.2m redevelopment. Having also used this time to work at Warwick Arts Centre, Lindsey is an experienced arts centre marketer, also taking on the remit to manage sales and deliver commercial campaigns for mac’s Trading Company. She is fascinated by the impact of an arts centre on its community, and is passionate in her belief that everyone has the ability to be an artist. She loves working in a multi-disciplinary venue and can’t understand why anyone would want a job where you do one thing at a time.

Lindsey will be speaking on the Lightning Talks: It’s Not Just Tickets panel. 

Paula Kearney, Box Office Manager at The MAC

Paula Kearney-1.jpg

Paula joined the MAC team as Box Office Manager in 2014 as an integral part of the MAC’s marketing department. Since joining, she has been working closely with all levels of the organisation to get the most out of Spektrix and find new ways to use it to drive income and improve reporting for the organisation.  Her carefully selected box office team is dedicated to engaging with customers and promoting the value of the arts in the local community.
Paula has a degree in Community Youth Work with well over a decade’s worth of experience in the voluntary sector focusing on making people’s lives better.  Working at MAC, Paula gets to embrace her love of people, art and tech all in one go.

Paula will be speaking on the Lightning Talks: It’s Not Just Tickets panel. 


David Burgess, Director of Apollo Fundraising

David_Burgess (2).jpg

David is an experienced fundraising consultant and trainer, specialising in supporting arts and culture organisations to improve their fundraising. David’s areas of expertise include developing fundraising strategies, building support from individual donors and creating legacy programmes. Prior to founding Apollo Fundraising, David worked for a range of UK arts and culture organisations, including the Royal Exchange Theatre, Glyndebourne and English Touring Opera. 

In 2014 David was awarded the Highly Commended prize at the Legacy10 Award’s for Excellence. In 2016 he was named as one of the UK’s “Top 25 Fundraisers under 35” by Civil Society’s Fundraising Magazine.

David will lead the fundraising breakout session, The Highly Addictive Drug of Fundraising: Understanding Donor Motivations.

Dorcas Morgan, Development Director at Park Theatre

Dorcas has had a long career in theatre and the arts, including thirteen years as an actress. She was previously Development Director at the Unicorn, followed by Wilton’s Music Hall where she helped complete their capital campaign, and now fundraises for Park Theatre in North London – a neighbourhood theatre with a global ambition. She is passionate about making great theatre welcoming, inclusive and available to everyone.
She recently headed up a campaign to simplify the process of creating gift aid compliant membership schemes and speeding up the process for getting these approved with HMRC, working with Helen Elliot from Sayer Vincent. 

Dorcas will be speaking at the fundraising breakout session, Membership Benefits & HMRC with Helen Elliott. 


Helen Elliott, Partner at Sayer Vincent

Helen is a partner at Sayer Vincent, specialist advisors to the charity and not-for-profit sector. She is an audit partner but also provides VAT, Gift Aid and other tax advice. Helen has helped many charities with tax issues including Gift Aid, VAT recovery, property, charity shops, trading and employment issues. She regularly supports clients in dealing with HMRC on these areas. Helen is a trustee of the Institute of Fundraising, where she uses her expertise to help provide the context for complex finance issues for fundraisers. She is the Sayer Vincent representative for the Charity Finance Group, working to help ensure best practice in charity finance, and is a special adviser to the Charities' Internal Audit Network, which helps charities to achieve their objectives more efficiently. 

Helen will be speaking at the fundraising breakout session, Membership Benefits & HMRC with Dorcas Morgan.