Debbie is Director of Baker Richards, a leading international software and consulting firm which helps cultural organisations achieve their commercial potential. The company’s areas of expertise include admissions pricing, membership strategy and segmentation. Baker Richards has worked on hundreds of projects for arts organisations around the world including many of the world’s leading theatres, concert halls, orchestras and art museums. Together with partners JCA, based in New York, Baker Richards is also joint developer of the Arts Engine’s technology powering a number of software applications including The Audience Agency’s Audience Finder ticketing data.
Debbie has a proven track record of delivering increases in earned income for clients. Her extensive consulting experience includes work in North America, Australasia and Europe as well as in the UK. She is a regular speaker on pricing and behavioural economics at conferences around the world and is currently delivering the Shared Ambition programme, bringing marketing and fundraising together, on behalf of the AMA as part of the Arts Fundraising & Philanthropy programme.