Spektrix Conference 2019

Speakers Collection

Chris McGuigan


Chris McGuigan

Chris is Group Director of Marketing & Sales at Qdos Entertainment Group; a role that encompasses HQ Theatres, which currently has 12 regional UK venues under its management. Chris is responsible for the development of marketing and sales strategy across the group – working with venue teams to drive growth in ticket income, ancillary sales revenue and frequency of attendance.  Chris is also member of the bid team at HQ working on tender proposals for new venue contracts.  

Prior to his current role Chris was Divisional Head of Marketing at the Ambassador Theatre Group where he worked for 12 years.  In that time ATG grew to become the world’s largest live-theatre operator with a total of 45 venues worldwide and selling 10 million tickets annually.  As part of his regional marketing role Chris worked on several high-profile launch projects for ATG including the opening of Aylesbury Waterside Theatre, the relaunch and revitalisation of The Alexandra Theatre, Birmingham and the launch of several pre-West End musicals out of The Palace & Opera House, Manchester.  He also worked on a number of key acquisition and integration projects for ATG across the UK, in the US and in Europe. 

Before ATG Chris was Marketing Manager at The Royal Spa Centre in Leamington Spa (where he first discovered pantomime) and at Symphony Hall, Birmingham (where he first discovered classical music and decided it probably wasn’t for him).  

Chris trained in Performance Management at Bretton Hall, University of Leeds.