Spektrix Conference 2019

Speakers Collection

Becky Loftus

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Becky is the Head of Audiences and Insight at the Royal Shakespeare Company in Stratford-upon-Avon. This means she takes a lead on researching audiences, visitors, donors, staff and the general public, customer-led website development, CRM and database analytics.

 Becky has worked at the RSC for the past nine years but brings with her experience from the commercial market research sector having worked with companies such as Coca-Cola, Johnson & Johnson and Danone as well as spending ten years working as a consumer insight specialist at Jaguar Land Rover.

 The main challenge in being a data person is communicating in a way that people can understand, especially in an artistic environment and Becky is passionate about using her creativity to bring data to life and tell stories rather than just delivering numbers.

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