For the first time there are breakout sessions for Sales, Marketing and Fundraising. We’ve designed these sessions around these three strands with talks from experts in these areas. Each session is marked with a letter noting the departments we feel that will find the content most relevant, so [S] for Sales, [M] for Marketing and [F] for Fundraising. Some of the sessions have a limited number of spaces, and while we’ll do our best to accommodate everyone, some sessions may fill up quickly so get booking.
We’re also running an Unconference alongside the programmed sessions. From Ask Support to Live Coding, peer discussions to networking opportunities.
Each strand, Marketing, Fundraising and Sales, has one strategic session (S) and one practical (P) session. We’ve done this to help you choose which of the sessions will benefit you and your teams the most. There will be a Q&A session at the end of each breakout session, so you'll have your chance to contribute to the conversation as well.
Money Doesn't Grow on Trees: Diversifying Revenue Streams & Increasing Secondary Spend
In an era of continued funding cuts, it is more important than ever to secure revenue and capitalise on opportunities to increase secondary spend. Join us for a panel discussion to hear from speakers who have done just that, with great success.
Department / level: [S] (P)
Speakers: Robin Cantrill-Fenwick (Mercury Theatre), David O'Hara, (Cambridge Live) and Adrian Jackson (Wolverhampton Grand)
Chair: Tom Nolan (Spektrix)
Duration: 60 minutes
Google Analytics: What's All the Fuss?
Look at the common mistakes of analytics and how the correct setup can provide valuable insight to inform decisions
Department / level: [M] (P)
Speakers: Chris Unitt (One Further) & Ash Mann (Substrakt)
Chair: Richard Bates (Spektrix)
Duration: 30 minutes - this is a shorter session running twice back to back, with the option of joining the Unconference discussions when you are not in the session.
Location: Orr Room
The Highly Addictive Drug of Fundraising: Understanding Donor Motivations
David is an experienced fundraising consultant and trainer, specialising in supporting arts and culture organisations to improve their fundraising. In this session we'll look at donor motivation in individual giving and how to galvanise your fundraising efforts.
Department / level: [F] (P)
Speakers: David Burgess (Apollo Fundraising)
Chair: Alice Newton (Spektrix)
Duration: 60 minutes
Location: Rehearsal Room 1
Unconference & Ask Support
This year we also have an additional Unconference strand running alongside the breakout sessions. An alternative to your standard conference breakout sessions. The Unconference offers you the chance to curate your own breakout experience; from participating or instigating peer-led discussion and debate, bookable Ask Support speed networking style, bookable health checks with industry experts and Live Coding demos from Spektrix engineers, it's a different sort of conference experience that you are in control of.
Department / level: [S] [M] [F] / (P) (S)
Location: Spektrix Hangout