ONLINE FUNDRAISING: IS THE SUPPORT US PAGE DEAD?
1:00 - 2:15 PM
Many cultural organisation websites have a ‘Support Us’ page, but no one is looking at them. The team at Supercool benchmark data across their sites, and the data shows that no one is looking at these pages. So how do you get potential and existing donors to make donations online? Using case studies from Town Hall Symphony Hall, Chichester Festival Theatre, MAC and Sheffield Theatres, we’ll look at how organisations are successfully raising funds online. We’ll look at how you can use storytelling and compelling images and messaging to encourage donations.
We’ll look at how you can use Spektrix web components in flexible and smart ways to put the ask in the best places. We’ll also look why the website can’t do it alone - you need to involve everyone in the organisation! We know people don’t have unlimited time and budgets, so the emphasis will be on the biggest gains for the smallest inputs.
Kate Mroczkowski - Supercool Design