ENHANCING AUDIENCE LOYALTY WITH DATA DRIVEN DECISIONS
12:15 - 1:15 PM
Audience members come and go… but how do we ensure they return year on year? In this session, we will explore the various metrics and techniques in Spektrix that you can use to identify audience personas at your organisation to facilitate strategic decision making targeted at securing audience loyalty. Whether it’s lapsed attenders, first timers, or genre specific audiences, dynamic marketing is a must.
Jonathan O’Leary - Community Manager - North America, Spektrix