Customer Moments - This Time it’s Personal
4.15pm - 4.45pm
Surprise and delight. The wow factor. Customer moments. These highly targeted and personalised acknowledgements have the power to strengthen relationships, foster loyalty and drive revenue. And Activity Stream's Martin Gammeltoft believes they could be the biggest opportunity in live entertainment today. In this session he’ll provide some perspective on how to set them up and embed them into your operations. Sarah Holmes from New Wolsey Theatre will also describe how her organisation has embraced this approach to customer relationships. She will share some of the results so far and the impact it has had on the theatre.
Recommendations for working with customer experience (from NWT).
Understanding why customer moments are a great marketing tool
Insights into how they can be set up (data and processes)