Spektrix Conference 2019
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Consumer Psychology Workshop - The Price is Right

Consumer Psychology Workshop - The Price is Right

12pm - 1pm & 3pm - 4pm

Using practical case studies and examples from arts organisations around the world – and some fun interactive ‘games’ - Debbie Richards will explore how using insights from the field of behavioural economics can help you sell more tickets, solicit bigger donations and make more money.

Key Takeaways

  • Understand the basic principles of ‘behavioural economics’ and how to apply them in every day communications with customers.

  • Learn why prices should always be listed from top to bottom and what your prices say about you.

  • Discover the value of offering customers comparisons

Workshop facilitator