Consumer Psychology Workshop - The Price is Right
12pm - 1pm & 3pm - 4pm
Using practical case studies and examples from arts organisations around the world – and some fun interactive ‘games’ - Debbie Richards will explore how using insights from the field of behavioural economics can help you sell more tickets, solicit bigger donations and make more money.
Understand the basic principles of ‘behavioural economics’ and how to apply them in every day communications with customers.
Learn why prices should always be listed from top to bottom and what your prices say about you.
Discover the value of offering customers comparisons
Debbie Richards - Director at Baker Richards