Claire Murray is Communications & Fundraising Director at Sheffield Theatres. She has over 20 years’ experience working in the arts sector, specifically in produced and presented theatre. She has held Marketing & Communications roles at Royal and Derngate in Northampton and De Montfort Hall in Leicester, as well as running her own consultancy for two years specialising in CRM system implementation.
Claire’s wide ranging experience covers change management and leadership, fundraising, brand and digital development, CRM system implementation, marketing, PR and customer care strategy.
Claire joined the Senior Management Team at Sheffield Theatres in August 2009, prior to the Crucible reopening following its £15 million redevelopment. After reopening, the theatres faced the enormous challenge of reengaging with the audience after an 18 month closure. Claire led the marketing and sales team through this period, growing
audiences and increasing revenue over the course of the next three years. She then took on responsibility for visiting company programming and fundraising. In the case of fundraising, Claire has led the team to secure a 103% increase in revenue fundraising income over the last five years.
Claire is currently working on a major project designed to accelerate Sheffield Theatres’ revenue growth through ticketing and fundraising. This will include data driven decision making on demand led pricing, a new regular giving scheme and a new subscription initiative.
Prior to Sheffield, Claire was running her own consultancy business offering theatres senior communications and project management expertise. Claire’s clients included Theatre Royal Plymouth and Plymouth Pavilions; HQ Theatres including Wycombe Swan and The Orchard Theatre, Dartford; the BBC; Ticketing Network East Midlands (Nottingham Theatre Royal and Royal Concert Hall, Dance4, Lakeside Arts Centre and Nottingham Playhouse).
Claire was also Head of Marketing at Royal and Derngate, Northampton for seven years where she was part of the Strategic Management Team which led the organisation during the £15 million capital redevelopment project. In Northampton, Nottingham, Plymouth and Sheffield Claire has led large scale CRM system implementation projects.
Prior to her time in Northampton, Claire was part of the marketing team at De Montfort Hall, Leicester.